If you’ve spent any amount of time online, you’ve come across tons of CTAs. If companies are doing it right, you should see or interact with good CTAs almost daily. A good CTA will direct you towards a certain action. And when you see a bad CTA, you know it. 

But what is a CTA? Why are they so important for digital marketing and advertising? 

Let’s look.

What Is A CTA?

A CTA, or call to action, is a button, link, or phrase that encourages a viewer or reader to take a specific action, such as visiting a website, making a purchase, or signing up for a newsletter. CTAs are commonly used in marketing and advertising to drive conversions and increase engagement.

Examples of CTAs include "Learn More," "Sign Up," and "Buy Now."

Why A Call To Action Is Important

A call to action is important because it tells the viewer or reader what action you want them to take next. It helps guide them through the decision-making process and encourages them to take action.

Without a clear CTA, it can be difficult for a viewer or reader to understand what they should do next, which can lead to confusion and a lack of engagement. Say hello to higher bounce rates.

A CTA can also help increase conversions and sales by directing the viewer or reader to the next step in the sales or conversion process.

Examples Of A Good Call To Action

Some examples of good CTAs include:

• "Sign up now" - This CTA is clear and straightforward. It tells the viewer or reader exactly what they need to do next.
• "Download our free guide" - This CTA is specific and valuable. It tells the viewer or reader that they will receive something of value by taking the next step.
• "Get a free consultation" - This CTA is personalized and unique. It tells the viewer or reader that they will receive a one-on-one consultation by taking the next step.
• "Shop now" - This CTA is simple and direct. It tells the viewer or reader that they can buy the product by taking the next step.
• "Contact us" - This CTA is easy and actionable. It tells the viewer or reader that they can reach out to you for more information or help by taking the next step.

These are just a few examples, but a good CTA should be clear, specific, valuable, actionable, and visually appealing.

Which Is A Best Practice For Writing An Effective Text Ad?

Calls to action are crucial for a good ad campaign. Some best practices for writing an effective text ad include:

• Clearly state the benefit of your product or service
• Using strong, action-oriented language
• Including a sense of urgency or scarcity
• Keeping the ad concise and to the point
• Adding a call to action (of course!)
• Using specific numbers and statistics
• Personalizing the ad to the target audience
• Testing different ad variations to see which performs best.

Use CTAs In Your Next Ad Campaign With Sprinkles Media

Want a leg up on your competition? While using a catchy call to action can direct customers in the right direction, you need to ensure that everything is ship shape. Are you advertising to your target audience? Have you tested different ad campaigns? Have you tried SEO?

With Sprinkles Media, a digital media agency, you can get a better hold on your ad campaigns and help customers find you and your services.