It seems like Microsoft has been on somewhat of a roll lately. We all know video advertising is one of the most valuable forms of marketing. So with the recent introduction of Microsoft Advertising's video extensions, the company is straying away from mimicking Google and forging its own path. And that alone is something to take note of.

Let's see how Microsoft Advertising is hoping to change the game in its own unique way. This could be the start of a new, exciting chapter in Microsoft Advertising history, one that can propel your ads to the top of the search results page and effectively grow your brand online.

What Are Microsoft Multimedia Ads?

Multimedia Ads are a new method of advertising that combines various aspects to boost your ad campaign. For example, images, titles, URLs, and more are combined in a compelling visual format.

In the early July announcement, Microsoft launched the format in numerous countries, like the United States, Vietnam, and New Zealand.

Microsoft aims to pull advertising from the usual trends and prevent ad campaigns from going through the motions. There's a significant way the company is doing it.

Check out these examples of Multimedia Ads that show up in the 4:1 aspect ratio.

What Makes Microsoft Multimedia Ads Different?

Machine learning.

Machine learning is an advanced form of artificial intelligence, where the A.I. learns from user activity and tailors future advertising based on browsing habits. What results, ideally, is the most captivating form of advertisement for the target audience.

Regardless of advertising, machine learning is a massive part of tech innovation in general.

While the inclusion of captivating images is always a great plus, the harnessing of machine learning is a unique and promising addition to online advertising.

Auto recommendations are also a great new feature. These recommendations allow advertisers to improve upon existing campaigns.

Not sure how to use Multimedia Ads fully? Microsoft can do a lot of the heavy lifting for you with multiple recommendations. All you need to do is supply some images, text. A.I. does the rest, and you'll have an ad to display to your customers.

When you're using Multimedia Ads, ensure you're uploading images that fit all aspect ratios.

How Microsoft Advertising's Multimedia Ads Changes the Game

Just when you thought video extensions were a step in the right direction, multimedia ads boost Microsoft and search engine marketing (SEM) into a new, exciting stage.

How will Google respond to Multimedia Ads? We can't wait for these huge companies to keep innovating upon existing technology, giving advertisers and marketers invaluable tools to reach audiences worldwide. Who knows? Maybe you'll show up in the Bing and Google SERPs. It's definitely worth a shot.

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