We're on the cusp of a brand new year, and for us, it's one of our favorite opportunities for growth. Why? It's the perfect time to look back and improve on old ideas.

Especially improving digital marketing strategies that appeal to and serve your customers.

Now's the perfect opportunity to go over some essential digital marketing tips to help you and your business succeed this coming year.

With impressive marketing statistics encouraging you to do business, it's more important than ever to recognize and implement these strategies into your own business model.

But before we dig in, let's talk about digital marketing and how to best use these tips for your own business.

Digital Marketing Tips: New Year, New Strategies

The great thing about digital marketing is that the strategies evolve and shift all the time. The constant change allows you to learn and master new strategies to attract customers with content and help rake in conversions.

But where do you begin? Engaging in a massive online marketing campaign can seem like a Herculean task as a small business owner.

That's why it's essential to ask for help if you need it. We're, of course, talking about digital marketing consultation services.

When you sit down with professional marketers in a digital marketing consultation, you're getting an inside view of how things are working online. Whether it's the best SEO ideas, complete rebrandings, or any number of new directions, digital marketers are experts at what they do.

Their digital marketing secret? Following these five tips to improve your campaigns and attract your target audience. Let's see what tips are perfect for 2022.

Know Your Target Audience

As we mentioned, your target audience is your lifeline. Without proper brand awareness, your customers could pass you by.

That's why knowing whom you're marketing to is essential to a campaign's success.

Customer Profile and Buyer Persona

What’s the best way to know who your audience is? By building a customer profile. It's time to get creative.

Who are you trying to reach? What does your ideal customer look like in your mind? Build a robust and comprehensive profile of the types of people who would buy your product. Start to take further steps to flesh out a specific buyer. What are their pain points, and how do you help them address them? These exercises give you a clearer picture of your potential buyer, and puts you in a fantastic position to build trust with customers.

Write Good Copy

One of the best ways to advertise effectively and help guide customers is through writing good copy. It could be your daily blog posts, a monthly newsletter, or frequent social media posts.

You need a mixture of good writing chops and a clear market strategy to help your user. When you find that balance, people would be hard-pressed to look away.

Don't Focus On The Product: Focus On The Customer

Don't focus on the product? Seems a bit counterintuitive, no?

However, if you're writing copy that stresses the positives of your product or service without offering a comprehensive journey down the marketing funnel, potential customers may click away. And it's understandable as to why.

For example, what if we started bombarding you with product ads for something you'd never need or aren't interested in? You'd likely click out of the web page as quickly as possible, and we don't blame you.

Remember to write good blog content but not run ads for your product. Attempt to connect with your consumer, delivering what they're looking for.

We say 'open the conversation naturally' because marketing to people is precisely that: a conversation. You wouldn't shamelessly peddle products to someone's face; why try and do it through social media or your blog? Be natural, but ensure you provide that essential solution to the customers' problems.

Find the Right Words: It's All About SEO

Search Engine Optimization (SEO) is a great way to enrich your content and get some eyes on your company's web page.

But implementing SEO is more than merely plugging in the right words. Sure, you can potentially pull in coffee lovers with keywords like 'new coffee makers' and 'best coffee.'

But with an impactful and cohesive SEO keyword strategy, you can take it to a new level. Using specialists for SEO help is a fantastic idea. These experts can pinpoint what needs improvement, what keywords need implementing, and what aspects of organic SEO your business needs to focus on.

Use Video In Your New Market Strategy

It shouldn't come as a surprise that video advertising has some serious advantages.

Your customer receives more information about your product in less time. While writing good copy is key to ensuring that customers connect with you, video is the undisputed king. And some good visual storytelling goes a long way toward enhancing your brand.

In 2020, a massive portion of surveyed marketers, around 92%, said that videos were a significant part of their marketing strategies.

People also love to share video content with friends and family. That shareable factor switches things up, and you could create a viral ad.

Use These Digital Marketing Pointers This Year

Think of January as a clean slate.

Take stock of your marketing strategies, if they're working, and if something can be improved upon. Chances are, you need a little marketing tweaking. But that's okay! That's what turning over a new marketing leaf is all about.

If you lean into SEO efforts, video advertising, writing good copy, and focusing on the customer and their needs, you're putting you and your company in a fantastic spot in time for the spring thaw.