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How Has the Pandemic Affected Shopping Behavior?

The COVID-19 pandemic has affected all of us, especially physical businesses. See how peoples' grappling with the coronavirus changed spending habits through pandemic shopping

Timelines Depend On The Client, Not On The Agency

Digital marketing agencies and clients should have a fruitful, meaningful working relationship for guaranteed success. To ensure this, digital marketing agencies should be aware that agency timelines depend on the client, not you.
Read time: 4 minutes

Advertising Agency vs In House Marketing: Which Is Best?

Ad agencies or in-house marketing teams: which works best for your business? See the pros and cons of each and determine which lines up with your company's values and goals!
Read time: 5 minutes

How Long Should You Run Digital Marketing Experiments?

Digital marketing experiments are invaluable tools used by marketers to read their target audience and anticipate future actions. But how long should they last? Let's learn more about digital marketing experiments

7 Questions Your Digital Marketer Should Be Asking You

Prospective marketers need to take the initiative and ask you, their client, important questions of their own when launching a marketing campaign. See which seven questions help marketers understand your business model

The Digital Marketing Vocabulary Cheat Sheet

The marketing field is crammed with terms and lingo that takes a while to understand. Or does it? Read our digital marketing vocabulary cheat sheet to get the inside view of digital marketing
Read time: 4 minutes

Is Your Google Analytics Working Properly? A Guide For Results

Google Analytics is a reliable tool to measure website traffic, return data, landing pages, code changes, and give you valuable knowledge concerning your site. That's why keeping on top of things, namely ensuring that Google Analytics is working correctly, is crucial to your success.
Read time: 2 minutes

3 Advanced Tips for Improving Google Search Ads Performance

Google Ads is a reliable way to take your ad campaigns and turn them into conversions at impressive rates. Use these advanced tips to improve Google Search Ads performance
Read time: 2 minutes

How to Share Google Analytics access (UA and GA-4)

Google Analytics is one of the most effective tools to use in marketing campaigns. Sharing the love with other team members, digital marketing consultants, and clients is crucial for a successful business
Read time: 5 minutes

Advertising vs Marketing: What’s The Difference?

What's the difference between advertising and marketing? It may be more nuanced than you think. Learn about essential terms, types, and fundamentals that set these two practices apart